MediaPA’s Lee Stace part of YPIRE New Zealand committee

BRAINS TRUST: The YPIRE New Zealand committee (clockwise from left): Jared Cooksley, Eliza Waszczak, Lee Stace, Rick Hale, Blair James, Kyron Gosse, Theo Thrasy and Phillip Haeder. Photo: Ken Chen

MEDIAPA JOURNALIST Lee Stace is part of an eight-strong committee which has been tasked with driving the New Zealand chapter of the Young Professionals in Real Estate (YPIRE) this year.

The other YPIRE committee members are Ray White Royal Oak’s Jared Cooksley, McGregor Real Estate’s Eliza Waszczak, Barfoot and Thompson Pukekohe’s Rick Hale, James Group Real Estate’s Blair James, iFindProperty agent and Young Kiwis in Property founder Kyron Gosse, Anne Duncan Real Estate’s Theo Thrasy and Kellands Real Estate’s Phillip Haeder.

Unlike the other seven on the YPIRE committee, Mr Stace, 26, is not involved in the real estate industry.

However, through his work with MediaPA, he has written stories on real estate agents, helped them market their properties online and spoken to them at seminars alongside company chief executive Phillip Quay about the importance of having a presence on social media platforms like Facebook, Twitter, YouTube, Pinterest and LinkedIn.

The YPIRE committee believes Lee Stace can provide a different perspective and use his background in journalism and understanding of social media to help gain the group more media coverage.

Prior to joining MediaPA as a contractor late last year, Mr Stace spent three and a half years working at Rugby News, editing the publication in his final 11 months with the company.

He started his journalism career as a general news and sports reporter at the Kapiti Observer in 2010 after graduating with a National Diploma in Journalism (Multi-media) from Whitireia Community Polytechnic, where he studied under the highly respected Jim Tucker.

Blair James, 25, of James Group Real Estate, is one of the youngest business owners in New Zealand and has a sensational sales team who are under the age of 25.

Eliza Waszczak, 28, of McGregor Real Estate, is the youngest award-winning real estate agent in Ashburton, recently claiming the YPIRE Salesperson Shooting Star accolade late last year, and bought her first property when she was 24.

Jared Cooksley, 23, of Ray White Royal Oak, is also an award-winning agent and has been involved in more than 100 transactions, with a recent marketing campaign for a listing – in which he used the hashtag ‘FirstHome’ – generating more than 10,000 views online.

Auckland-based Kyron Gosse, 26, an agent at iFindProperty and founder of Young Kiwis in Property, has appeared regularly in the media and is one of New Zealand’s youngest and brightest entrepreneurs.

Phillip Haeder, 28, of Kellands Real Estate, specialises in unit title sales in the western city fringe of Auckland and recently won the YPIRE Shooting Star Social Media award.

Rick Hale, 25, of Barfoot and Thompson, is regarded as a superstar salesperson in his native Pukekohe and last year collected the YPIRE Industry Leader award.

Theo Thrasy, 23, of Anne Duncan Realty in Mount Albert, is a third-generation agent who began property investing when he was 18 and was recently featured on TV2’s Just the Job. He’s also in charge of YPIRE New Zealand’s website.

Olly Newland YPIRE

Established in New Zealand last year following its success in Australia, the aim of YPIRE is to support and encourage the next generation of real estate practitioners.

YPIRE does so by providing them with networking opportunities, a mix of business and social events, the chance to learn from industry leaders and by acknowledging and celebrating their achievements.

Four YPIRE events are scheduled to be held this year, with the first of those taking place in Auckland on February 27. The others are slated to be held in May, August and December.

MediaPA is a Hamilton-based social media and public relations company which provides solutions to branding and online marketing for a range of businesses, including the real estate sector.

MediaPA does that by offering three key products: professional business Facebook pages, new media marketing and advertising packages and Social Media Pro training courses.

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